docs: video script for product for marketing

Author: Bharath-code

docs/VIDEO_SCRIPT.md

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+# LoopKit Product Video Script
+**Duration:** 2:15-2:30 minutes  
+**Word Count:** ~450 words  
+**Tone:** Energetic, relatable, developer-focused
+
+---
+
+## [0:00-0:15] HOOK
+
+**Visual:** Split screen. Left side: Developer staring at blank terminal, frustrated. Right side: Calendar showing weeks passing with "0 shipped."
+
+**Audio (upbeat tech background music fades in):**
+
+"You're a solo technical founder. You can build anything. But shipping every week? That's the hard part."
+
+**Visual:** Quick montage: Notion tabs open, Trello board with stale tasks, Twitter draft box with blinking cursor.
+
+"You've got the skills. You've got the ideas. But somewhere between 'build' and 'ship,' the loop breaks."
+
+---
+
+## [0:15-0:45] THE PROBLEM
+
+**Visual:** Animated diagram showing scattered tools → confused founder → abandoned project.
+
+"The problem? The weekly shipping loop was designed for teams. Every tool handles one phase. None connects them from your terminal."
+
+**Visual:** Terminal screen with text: "Define → Develop → Deliver → Feedback → Iterate" (each phase grayed out).
+
+"You start strong. Define the idea. Build the MVP. But then... writing launch copy takes hours. Feedback lives in scattered DMs. Next week's priorities? You're guessing."
+
+**Visual:** Founder at desk, head in hands. Clock shows 2 AM.
+
+"Sound familiar? You're not alone. Solo founders are strong builders but weak weekly shippers."
+
+---
+
+## [0:45-1:15] THE SOLUTION
+
+**Visual:** Clean terminal animation. `npx loopkit init` appears, then expands into the LoopKit logo.
+
+"Meet LoopKit. The CLI for solo technical founders shipping weekly."
+
+**Visual:** Five colored blocks appear in sequence: DEFINE (blue), DEVELOP (green), DELIVER (yellow), LEARN (orange), ITERATE (purple).
+
+"Five commands. One weekly loop. Define the bet, build against it, ship, collect feedback, and decide the next move—all from your terminal."
+
+**Visual:** Screen recording of actual LoopKit usage:
+- `loopkit init` → AI scoring 8/10
+- `loopkit track` → tasks auto-closing via git
+- `loopkit ship` → AI-generated HN post
+- `loopkit pulse` → feedback clustering
+- `loopkit loop` → Sunday synthesis
+
+"No more scattered tools. No more blank tweet anxiety. No more guessing what to build next."
+
+---
+
+## [1:15-1:45] KEY FEATURES
+
+**Visual:** Fast-paced feature highlights with icons.
+
+**Feature 1 - AI Scoring:**
+"Start with `loopkit init`. Five questions. AI scores your idea on ICP clarity, problem strength, and MVP focus. Get objective feedback before writing a single line of code."
+
+**Feature 2 - Git-Native Tasks:**
+"Track tasks in markdown. Reference `[#3]` in your commit message—task auto-closes. Shipping score shows your progress in real-time."
+
+**Feature 3 - Launch Copy in Seconds:**
+"Friday shipping? `loopkit ship` generates your HN post, Twitter thread, and Indie Hackers update in 30 seconds. Edit, regenerate, or skip. You're in control."
+
+**Feature 4 - Feedback That Comes to You:**
+"Collect feedback async via hosted forms or inline. AI clusters responses into 'Fix now,' 'Validate later,' or 'Noise.' Data beats intuition."
+
+**Feature 5 - Sunday Ritual:**
+"Every Sunday, `loopkit loop` synthesizes your week—tasks, ships, feedback, streak. AI recommends one high-leverage focus for next week. One decision. One post. Week done."
+
+---
+
+## [1:45-2:05] WHY LOOPKIT
+
+**Visual:** Comparison graphic. Left: "Traditional PM tools" (web-based, flexible, team-focused). Right: "LoopKit" (CLI-first, opinionated, solo-focused).
+
+"LoopKit isn't another project manager. It's a shipping system. CLI-first, local-first, opinionated by design."
+
+**Visual:** Three moat icons appear:
+- Terminal icon (Counter-positioning)
+- Lock icon (Switching costs)
+- Graph icon (Data intelligence)
+
+"Your data lives in `.loopkit/`—local first, cloud optional. No vendor lock-in. And over time, LoopKit learns your patterns, benchmarks your progress, and coaches you to ship faster."
+
+**Visual:** Pricing card: Free ($0), Solo ($19/mo), Pro ($39/mo).
+
+"Start free. Upgrade when you need AI proxy access, hosted feedback forms, or unlimited projects."
+
+---
+
+## [2:05-2:20] SOCIAL PROOF
+
+**Visual:** Animated testimonials scrolling:
+- "Shipped 12 weeks straight with LoopKit" — Sarah, SaaS founder
+- "My shipping score went from 40% to 85%" — Marcus, indie hacker
+- "Finally consistent. The Sunday ritual changed everything" — Jordan, side-project shipper
+
+"Join hundreds of solo founders who've turned shipping from a struggle into a system."
+
+---
+
+## [2:20-2:30] CALL TO ACTION
+
+**Visual:** Terminal with cursor blinking on `npx loopkit init`. LoopKit logo and URL: loopkit.dev
+
+"The best time to ship was yesterday. The second best time is now."
+
+**Visual:** Large animated text: "npx loopkit init"
+
+"Run `npx loopkit init` and start your first loop today. LoopKit—the CLI for solo technical founders shipping weekly."
+
+**Audio:** Music swells, fades out.
+
+---
+
+## Production Notes
+
+**Visual Style:**
+- Clean, modern terminal aesthetic
+- Violet/cyan color scheme (matches LoopKit brand)
+- Smooth animations between sections
+- Screen recordings of actual CLI usage (not mockups)
+
+**Audio:**
+- Upbeat, tech-focused background music
+- Professional voiceover (energetic but not hype-y)
+- Sound effects for key moments (typing sounds, success chimes)
+
+**Text Overlays:**
+- Keep minimal—let visuals carry the message
+- Use for command examples and key stats only
+- Terminal font: Fira Code or similar
+
+**Distribution:**
+- YouTube (primary)
+- Twitter/X (shortened 60s cut)
+- Product Hunt launch video
+- Website hero video
+
+---
+
+*Script version: 1.0*  
+*Created: April 2026*  
+*Based on LoopKit v0.1.0 documentation*