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TEGNA (tegna)

TEGNA Inc. is an American broadcast, digital media, and marketing services company headquartered in Tysons, Virginia, operating as a subsidiary of Nexstar Media Group following FCC approval of the $6.2 billion acquisition in March 2026. TEGNA operates 64 full-power broadcast television stations across 51 U.S. markets, reaching approximately 39 percent of all television households. TEGNA offers digital marketing solutions including AudienceOne first-party data targeting, OTT/CTV advertising through its Premion platform, and the TEGNA Marketing Solutions full-service agency. The company provides advertising APIs and programmatic integrations for digital, broadcast, streaming, and connected TV advertising campaigns.

APIs.json: https://raw.githubusercontent.com/api-evangelist/tegna/refs/heads/main/apis.yml

Scope

  • Type: Index

Tags

  • Broadcasting
  • Media
  • Television
  • Digital Advertising
  • OTT
  • CTV
  • Fortune 500

Timestamps

  • Created: 2026-03-24
  • Modified: 2026-05-19

APIs

TEGNA AudienceOne API

TEGNA AudienceOne is a first-party data targeting platform enabling advertisers to reach audiences across TEGNA's 64 local television brands in 51 markets using privacy-first targeting. The platform provides programmatic access to audience segments, campaign management, and performance analytics for digital, display, native, and pre-roll video advertising. Supports geofencing, retargeting, and precision targeting without third-party cookies.

Tags

  • Advertising
  • Audience Targeting
  • Digital Media
  • First-Party Data
  • Programmatic

Properties

TEGNA Premion OTT Advertising API

Premion is TEGNA's over-the-top (OTT) and connected TV (CTV) advertising platform, enabling advertisers to reach audiences across premium streaming services including Roku, Hulu, Amazon Fire TV, and other OTT platforms. The Premion API provides campaign creation, audience targeting, impression delivery, and performance reporting for streaming video advertising at local and national scale.

Tags

  • OTT Advertising
  • CTV
  • Connected TV
  • Streaming
  • Video Advertising

Properties

Common Properties

Maintainers

FN: Kin Lane Email: kin@apievangelist.com