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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<meta name="description"
content="We brought the largest automaker in the US into the touch era. Come see what we can do for your organization.">
<meta name="keywords"
content="experience design, user experience, UX design, UI design, software architecture, business strategy, custom applications, interface engineering, digital transformation, enterprise solutions, startup platforms, design consulting, UX modernization, experience strategy, design direction, front-end development, application design, user research, Jason Cook Design, Austin design consultancy, creative direction, interactive design, service design, digital experiences, visual design, customer experience, responsive design, touch interface, mobile-first design">
<meta name="msapplication-TileColor" content="#da532c">
<meta name="theme-color" content="#ffffff">
<title> Jason Cook Design | Experience Design, Business Strategy, User Research, Software Architecture, and Interface
Engineering </title>
<link href="assets/plugins/bootstrap/bootstrap.min.css" rel="stylesheet">
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<link href="assets/css/app.css" rel="stylesheet">
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gtag('config', 'G-2ECQP0N7FX');
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<a class="navbar-brand" href="index.html">
<div class="font-large font-weight-bold">jason cook design.</div>
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<li class="nav-item"><a class="nav-link" href="index.html#work">Work</a> </li>
<li class="nav-item"><a class="nav-link" href="index.html#services">Services</a> </li>
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<h1 class="display-1-flex">Ford Build and Price</h1>
<p class="display-2-flex font-weight-light"> Creating a global brand's first touch-centric customer
experience </p>
</div>
</div>
</div>
</header>
<main>
<!-- Content -->
<div class="section">
<div class="container">
<div class="row">
<div class="col-12 col-sm-10 offset-sm-1 col-md-8 offset-md-2">
<div class="margin-bottom-30">
<h2>The challenge</h2>
<p class="margin-bottom-20"> Like many global brands, Ford Motor Company was eager to respond to the success
of the iPad. At the time, their sales tools, primarily written in HTML or Adobe Flash, either performed
poorly on touch-based devices or didn't work. They sought a new solution as it became apparent that
gestural platforms were too important a platform to ignore. </p>
<p class="margin-bottom-20"> I led the multidisciplinary team of designers and architects from the front,
contributing to the design vision, interaction models, and team leadership to create Ford's first
touch-centric customer experience. </p>
<img src="assets/images/cs02_01.jpg" alt="hero shot">
</div>
<div class="margin-bottom-30">
<h2>The opportunity</h2>
<p class="margin-bottom-20"> Stakeholder interviews quickly revealed that Ford wanted more than simply
porting the existing Build and Price tool from Flash to iPad. Ford wanted us to <strong>reinvent the Build
and Price customer experience from the ground up</strong>, not just from a technological perspective but
also from a customer experience perspective. The goal wasn't to adapt the existing tool to today; the goal
was to surpass it in every relevant metric. </p>
<img src="assets/images/cs02_02.jpg" alt="wireframes and comps">
</div>
<div class="margin-bottom-30">
<h2>The result</h2>
<p class="margin-bottom-20"> The design was so well-received that it led to a <strong>revamped style guide
for Ford's entire suite of sales tools</strong>, not only for touch devices but also on the web. Today,
Ford's Build and Price product still uses the fundamental interaction models my team designed years earlier.
</p>
<img src="assets/images/cs02_03.jpg" alt="product usage">
</div>
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class="ti-angle-right ml-3"></i></a>
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class="img-circle-lg margin-bottom-20" src="assets/images/p08.jpg" alt="">
<div class="h5 margin-bottom-10">Alex Crockett, Senior UX Architect</div>
<p> "Jason is an incredible UXer. He has an extraordinary ability to make the most complex work simple and
clear. He taught me new ways of thinking about my role and acted as a mentor, ensuring we remained on
track." </p>
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<div class="heading-uppercase h6 margin-bottom-10">Contact</div>
<h2>Get in touch</h2>
<p>Together, we can create applications that launch startups, platforms that power ecosystems, or experiences
that transform enterprises. Let's make something amazing.</p>
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<div class="col-12 col-sm-6 col-md-3 icon-3xl"><a href="mailto:hello@jasoncookdesign.com" target="_blank"><i
class="ti ti-email text-dark"></i>
<h3 class="h6 font-weight-normal margin-top-20">Email</h3>hello@jasoncookdesign.com
</a>
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class="ti ti-mobile text-dark"></i>
<h3 class="h6 font-weight-normal margin-top-20">Phone</h3>+1 (808) 646-8020
</a>
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target="_blank"><i class="ti-linkedin text-dark"></i>
<h3 class="h6 font-weight-normal margin-top-20">LinkedIn</h3>jasoncookdesign
</a>
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<h3 class="h6 font-weight-normal margin-top-20">Book a Meeting</h3>jasoncookdesign
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<p> ©
<script>document.write(new Date().getFullYear());</script> Jason Cook Design LLC, All Rights
Reserved<br>Made with <i class="ti-heart"></i> in Austin, Texas
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