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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<meta name="description"
content="We redesigned the leading back-of-house management system for the beauty industry. Come see how we can help you transform your business.">
<meta name="keywords"
content="experience design, user experience, UX design, UI design, software architecture, business strategy, custom applications, interface engineering, digital transformation, enterprise solutions, startup platforms, design consulting, UX modernization, experience strategy, design direction, front-end development, application design, user research, Jason Cook Design, Austin design consultancy, creative direction, interactive design, service design, digital experiences, visual design, customer experience, responsive design, touch interface, mobile-first design">
<meta name="msapplication-TileColor" content="#da532c">
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<title> Jason Cook Design | Experience Design, Business Strategy, User Research, Software Architecture, and Interface
Engineering </title>
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<h1 class="display-1-flex"> Millennium Meevo </h1>
<p class="display-2-flex font-weight-light"> Designing the beauty industry's most award-winning business
management platform </p>
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<div class="margin-bottom-30">
<h2>The challenge</h2>
<p class="margin-bottom-20"> Salons, beauty and medical spas, studios, and gyms use Millennium Systems
International (MSI) software to manage business records, scheduling, point-of-sale transactions, and
business and marketing goals. When we met, MSI was already an industry leader, so the stakes were high
when they asked my team to <strong>redesign their flagship business management software suite from the
ground up</strong>. </p>
<h2>What they had</h2>
<p class="margin-bottom-20"> The platform's ancient user interface had become so unwieldy and cumbersome to
understand, maintain, and run that it was beginning to negatively impact sales effectiveness and support
costs. </p>
<p class="margin-bottom-20"> The CEO wrote the existing product himself in Visual FoxPro, a dead language,
and their customers often called it "popup hell." New customer expectations like modern user interface
design, touch device compatibility, and cloud-based services meant it was time for a change. </p>
<img class="margin-bottom-20" src="assets/images/cs05_02.jpg" alt="old interface screens before redesign">
<h2>The big idea</h2>
<p class="margin-bottom-20"> The appointment calendar, one of the most challenging, complex parts of the
spa/salon back office, led to one of the platform's most <strong>distinctive competitive advantages: fuzzy
logic and natural language processing</strong>. This innovative solution not only solved a complex
problem but also set a new standard in the industry, inspiring others to think outside the box. </p>
<img class="margin-bottom-20" src="assets/images/cs05_05.jpg" alt="conversational booking">
<p class="margin-bottom-20"> My team went through several rounds of interaction design to enable staff to type,
text, or talk in a natural, conversational manner, and the scheduler would "just get it." We recognized
that <strong>we had just invented a new concept: conversational booking</strong>. The client immediately
recognized the power of this invention and patented it, securing their competitive advantage. They even
trademarked the name we came up with: "ConvoBar." </p>
<img class="margin-bottom-20" src="assets/images/cs05_06.gif" alt="ConvoBar wireframes">
<h2>Understanding the client's clients</h2>
<p class="margin-bottom-20"> Designing for salons and spas presents unique challenges due to the diverse
user base. Our primary user research revealed distinct persona segmentations across generational gaps. For
instance, younger users are more comfortable with text entry, especially speech-to-text, while older users
prefer to navigate through menus with a mouse. This led us to coin the terms "Texter" and "Clicker" to
ensure our system catered to both needs. </p>
<img class="margin-bottom-20" src="assets/images/cs05_03.jpg" alt="Texter vs Clicker">
<h2>Redesigned interactions</h2>
<p class="margin-bottom-20"> Powered by a killer idea, the rest of the process of redesigning the product
was a matter of applying our experience with UX best practices across the entire functional suite:
booking, point of sale, client management, employee management, goal tracking, marketing, reporting,
<img class="margin-bottom-20" src="assets/images/cs05_07.jpg" alt="Meevo wireframes">
inventory management, and more.
</p>
<h2>Developing a modern look and feel</h2>
<p class="margin-bottom-20"> We went through several rounds of iteration to find the right design language,
producing several sets of mood boards and style compositions. </p>
<img class="margin-bottom-20" src="assets/images/cs05_08.jpg" alt="Moodboards">
<img class="margin-bottom-20" src="assets/images/cs05_09.jpg" alt="early comps">
<p class="margin-bottom-20"> The look we settled on is nothing less than gorgeous — a bold,
typography-forward style that defined the brand image for the new generation. This modern and sleek design
not only enhances the user experience but also sets a new standard for aesthetics in the industry, making
the product a delight to use. </p>
<img class="margin-bottom-20" src="assets/images/cs05_04.gif" alt="ConvoBar live">
<h2>The result</h2>
<p class="margin-bottom-20"> The redesigned product was a resounding success, <strong>earning over 40
industry awards since launch</strong>, including American Spa Magazine's highest honor eight years in a
row: the Professional's Choice Award for Best Software. Since launch, MSI has expanded the platform to a
new technology stack to deploy to a wider range of devices, while maintaining the same revolutionary user
experience that propelled them to the forefront of the industry. </p>
<img class="margin-bottom-20" src="assets/images/cs05_10.gif" alt="manager screen">
<img class="margin-bottom-20" src="assets/images/cs05_01.jpg" alt="awards">
</div>
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alt="">
<div class="h5 margin-bottom-10">Jonah Sterling, General Manager of Design</div>
<p> "Jason was one of the few of my staff that I felt comfortable filling in for me during new client
engagements due to his technical knowledge, User Experience and design capabilities and ability to present
ideas and opinions in thoughtful and insightful ways. I was continuously impressed with his ability to bring
a high level of professional creativity and personal passion to every engagement." </p>
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<div class="heading-uppercase h6 margin-bottom-10">Contact</div>
<h2>Get in touch</h2>
<p>Together, we can create applications that launch startups, platforms that power ecosystems, or experiences
that transform enterprises. Let's make something amazing.</p>
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<div class="col-12 col-sm-6 col-md-3 icon-3xl"><a href="mailto:hello@jasoncookdesign.com" target="_blank"><i
class="ti ti-email text-dark"></i>
<h3 class="h6 font-weight-normal margin-top-20">Email</h3>hello@jasoncookdesign.com
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<h3 class="h6 font-weight-normal margin-top-20">Phone</h3>+1 (808) 646-8020
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