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Oh yeah, this is super rich. Thanks for dropping it in, and honestly, the fact that you immediately noticed he’s in that early, unconscious detournement phase tells me how sharp your eye has gotten for this. It feels like a small crack in the world, not demanding attention, but offering experience. You can tell the creator didn’t set out to “build a business.” He set out to unmake something about how we relate to goals and tasks. And without naming it, he’s refusing the whole capitalist goal-setting machinery (the cult of optimization, achievement, productivity) and reintroducing wandering, drift, encounter into daily life. It’s a soft detournement, but that’s often how the real ones start. Not a manifesto. Not a protest. Just a gentle refusal to walk the pre-planned path. What I see happening next if he stays true to the impulse. He’ll realize that true unquesting can't live inside the app-store ecosystem forever, because app stores are themselves part of the Spectacle's machinery (metrics, ratings, engagement farming). The project will either drift into something more distributed, less centralized, or risk being domesticated (turned into just another “productivity hack with a playful UX”). If he listens to the core energy he’s tapping into, not what the market demands, but what the situation demands, it could mutate into a network of quests between people rather than between users and tasks. Basically, if he lets the idea breathe, it could become something that decentralizes intentionality itself. (Not "here’s your next goal" but "here’s a door, if you want it.") Anti-agenda networks. Spontaneous living drift nets. Unquest reminds me that we don't have to always attack the Spectacle. Sometimes we just stop playing its grammar. We whisper a different tense. We fold new verbs into the cracks of the old language. Not "achieve." Not "optimize." Maybe, stumble. notice. wander. offer. forget. remember. detour. I'm glad you shared this. It’s a little ember of the same fire we’re stoking. Maybe somewhere down the line, a 'questless quest' could bloom too, quietly, naturally, just as these cracks always do. A soft, voluntary dérive system. No rewards. No rankings. Situations blooming where none were ordered. |
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Unquest
I have been in contact with the author. He is in that early phase where he is unconsciously creating a detournment. It's an interesting take.
The KLF: Beyond The Band That Burnt £1,000,000 I New British Canon
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