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E-Commerce Data Analysis

A Python project that creates charts and visualizations for e-commerce data. Shows revenue trends, statistics, and predictions. Great for learning how to work with data.

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What You Get

4 Different Charts

  1. Main Dashboard

    • Money earned each day
    • How much money each month
    • Sales percentage
    • Number of transactions
    • Traffic and order value
    • Customer costs
    • Product categories
    • Devices (mobile, desktop, tablet)
    • Weekly profit
  2. Data Patterns

    • Show connections between numbers
    • How money is spread across categories
    • What days are busiest
    • Monthly patterns
    • Sales conversion spread
    • Funnel (how many people buy)
  3. Trends & Growth

    • Money trends over time
    • How fast money is growing
    • Total money made
    • How money is distributed
    • Normal distribution check
    • Moving averages
    • How risky is the money
    • Find weird days
    • Risk and reward
  4. Smart Predictions

    • Reduce data to main parts
    • Show main components
    • 2D data view
    • What matters most
    • Make predictions from data
    • Check if predictions are good

Numbers

What Number
Days of data 638 (Jan 2023 - Sep 2024)
Total money $1.05 Billion
Number of sales 95,688
People who bought 5%
Growth per month 3,724.92%
Prediction accuracy 99.98%
Charts 21+

Setup

What You Need

  • Python 3.8 or newer
  • pip (comes with Python)

Install

  1. Download the project
git clone https://github.com/kukyasin/ecommerce-data-analysis.git
cd ecommerce-data-analysis
  1. Create environment (optional but good)
python -m venv venv
source venv/bin/activate  # Windows: venv\\Scripts\\activate
  1. Install libraries
pip install -r requirements.txt

Run It

Make the charts

# First set of charts
python professional_data_analysis.py

# Second set of charts
python advanced_predictive_analysis.py

See the Results

Main Dashboard

Main Dashboard Money, sales, and performance charts

Data Patterns

Data Patterns Connections between numbers and distributions

Trends & Growth

Trends How money grows and changes

Smart Predictions

Predictions Smart analysis and predictions

What gets created

You get:

  • dashboard_analysis.png - Main money chart
  • statistical_analysis.png - Data patterns
  • predictive_analysis.png - Growth and trends
  • ml_analysis.png - Smart predictions
  • ecommerce_data_processed.csv - The numbers

All charts are high quality (300 DPI).


Project Structure

ecommerce-data-analysis/
├── professional_data_analysis.py      # Main analysis script
├── advanced_predictive_analysis.py    # ML and advanced analytics
├── requirements.txt                    # Python dependencies
├── LICENSE                             # MIT License
├── .gitignore                          # Git ignore rules
├── README.md                           # This file
└── outputs/                            # Generated visualizations (created on run)

What's Inside

Type Tools
Data Pandas, NumPy
Charts Matplotlib, Seaborn
Math SciPy
Predictions Scikit-learn
Code Python 3.8+

What It Does

Trend Analysis

  • Moving averages
  • Trend lines
  • Season patterns
  • Growth tracking
  • Change detection

Statistical Stuff

  • Basic math (mean, median)
  • How data looks (spread, shape)
  • Check if data is normal
  • Find connections
  • Find weird data

Smart Stuff

  • Reduce data size
  • Draw data in 2D
  • Make predictions
  • Check predictions

Money Stuff

  • Risk calculation
  • Profit margins
  • How many people buy
  • Return on investment

Understanding the Dashboards

Dashboard 1: Business Performance

Best for executive-level reporting and KPI tracking. Shows overall business health through 9 key metrics.

Use Cases:

  • Executive presentations
  • Client reports
  • Monthly business reviews
  • Performance tracking

Dashboard 2: Statistical Analysis

Deep-dive into data distributions and relationships. Useful for identifying patterns and anomalies.

Use Cases:

  • Data exploration
  • Pattern identification
  • Category comparison
  • Statistical validation

Dashboard 3: Predictive Analytics

Advanced time series analysis for forecasting and trend detection.

Use Cases:

  • Revenue forecasting
  • Trend analysis
  • Volatility assessment
  • Risk management

Dashboard 4: Machine Learning

Dimensionality reduction and predictive modeling insights.

Use Cases:

  • Feature importance analysis
  • Model diagnostics
  • Dimensionality reduction
  • Advanced analytics

Data Format

Input Data Structure

The project generates synthetic e-commerce data with the following fields:

Field Type Description
Date datetime Transaction date
Daily_Revenue float Revenue in dollars
Transactions int Number of transactions
Conversion_Rate float Conversion rate (%)
Average_Order_Value float Average order value ($)
Customer_Acquisition_Cost float CAC ($)
Website_Traffic int Daily sessions
Product_Category string Category (Electronics, Clothing, etc.)
Device_Type string Device (Mobile, Desktop, Tablet)

Output Data

ecommerce_data_processed.csv contains processed data with additional calculated fields:

  • Month/Week periods
  • Day of week
  • ROI calculations
  • Cumulative metrics

Customization

Modify Data Generation

Edit professional_data_analysis.py to change:

  • Date range: pd.date_range(start='2023-01-01', end='2024-09-30')
  • Product categories: Add/remove from np.random.choice([...])
  • Data ranges: Adjust np.random.normal() parameters

Adjust Visualization Settings

# Figure size (inches)
plt.rcParams['figure.figsize'] = (12, 9)

# Font size
plt.rcParams['font.size'] = 8

# DPI for saving
plt.savefig('output.png', dpi=300)

Change Analysis Parameters

# Moving average windows
ma_30 = df['Daily_Revenue'].rolling(window=30).mean()

# Anomaly detection threshold
z_scores > 2.5  # Change 2.5 for different sensitivity

# PCA components
pca = PCA(n_components=6)  # Change number of components

Performance Metrics

Model Accuracy

  • Linear Regression R² Score: 0.9998
  • RMSE: $12,441.72
  • MAE: $10,614.42
  • MAPE: 2.37%

Statistical Significance

  • Trend p-value: < 0.001 (highly significant)
  • Trend slope: $5,182.88 per day
  • Projected 90-day revenue: $3,757,504.68

Use Cases

This project is suitable for:

  1. Learning Data Science

    • Practice visualization techniques
    • Learn statistical analysis
    • Understand machine learning workflows
  2. Portfolio Development

    • Showcase data analysis skills
    • Demonstrate visualization abilities
    • Build credibility for data roles
  3. Business Intelligence

    • Create reusable BI templates
    • Build analytics dashboards
    • Automate report generation
  4. Educational Purpose

    • Teaching data analysis
    • Business analytics courses
    • Statistics demonstrations

Contributing

Contributions are welcome! Please feel free to submit a Pull Request.

  1. Fork the repository
  2. Create your feature branch (git checkout -b feature/AmazingFeature)
  3. Commit your changes (git commit -m 'Add some AmazingFeature')
  4. Push to the branch (git push origin feature/AmazingFeature)
  5. Open a Pull Request

License

This project is licensed under the MIT License - see the LICENSE file for details.

MIT License Summary

  • You can use this project for commercial and private purposes
  • You can modify and distribute the code
  • You must include the license and copyright notice

Citation

If you use this project in your research or work, please cite it as:

@software{ecommerce_analysis_2025,
  title={E-Commerce Data Analysis and Visualization},
  author={Kuk, Yasin},
  year={2025},
  url={https://github.com/kukyasin/ecommerce-data-analysis}
}

Roadmap

  • Add interactive Plotly visualizations
  • Create Streamlit web app
  • Add more ML algorithms (forecasting, clustering)
  • Database integration (MySQL, PostgreSQL)
  • Real data import capabilities
  • Automated report generation
  • Email report delivery
  • API endpoint creation

Troubleshooting

Common Issues

ImportError: No module named 'pandas'

pip install -r requirements.txt

Matplotlib not displaying plots

# Add to start of script
import matplotlib.pyplot as plt
plt.switch_backend('Agg')

Memory issues with large datasets

# Process data in chunks
chunk_size = 10000
for chunk in pd.read_csv('data.csv', chunksize=chunk_size):
    process_chunk(chunk)

Performance Tips

  1. Reduce figure quality for faster rendering

    plt.savefig('output.png', dpi=100)  # Instead of 300
  2. Use subset of data for quick testing

    df = df.head(100)  # Test with 100 rows
  3. Disable warnings for cleaner output

    import warnings
    warnings.filterwarnings('ignore')

Resources

Learning Materials

Books

  • "Python for Data Analysis" by Wes McKinney
  • "Hands-On Machine Learning" by Aurélien Géron
  • "Storytelling with Data" by Cole Nussbaumer Knaflic

Author

Yasin Kuk


Support

If you find this project helpful, please:

  • Star this repository ⭐
  • Share it with others
  • Report issues or suggest improvements
  • Contribute to the project

Changelog

v1.0.0 (2025-10-26)

  • Initial release
  • 4 professional dashboards
  • 21+ visualizations
  • Comprehensive documentation
  • 99.98% accuracy ML model

Last Updated: October 26, 2025

Version: 1.0.0

Status: Production Ready


Disclaimer

This project uses synthetic data for demonstration purposes. The data is generated using realistic statistical distributions but does not represent actual business data. For production use with real data, ensure proper data validation and privacy compliance.


Made with ❤️ by Yasin Kuk

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Python project that creates 4 dashboards with 21+ charts for e-commerce data. Shows money trends, statistics, patterns, and predictions. Includes real data analysis, 99.98% accurate predictions, and high-quality visualizations. Perfect for learning data analysis and creating business reports.

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