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CRM Lifecycle Marketing Project for a premium skincare brand (NovaSkin) including 8 email flows: onboarding, conversion, retention, and reactivation.
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Comprehensive marketing automation workflows covering modern automation strategies, lead nurturing, and customer journey optimization methodologies. Scale marketing efficiency through intelligent automation.
Customer segmentation using RFM analysis on 779K transactions — identifying 11 lifecycle segments from 5,878 UK wholesale customers with interactive Looker Studio dashboard
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